6/2/2023 0 Comments Caffeine in red bull“The company will be discontinuing many of its other culture marketing activities,” the statement continued. When asked whether Klaass was fired over the offensive slide, Red Bull said in a statement that the company “has decided to strengthen the focus of its culture marketing programs on where it makes most impact. Culture programs that remain include Red Bull BC One, Red Bull Dance Your Style and Red Bull Batalla de los Gallos.” We want everyone who feels this way to be welcome in Red Bull.” “We reject racism in every form, we always have, and we always will,” the company’s board said in an emailed statement to Forbes. “Red Bull has always put people and their dreams and accomplishments at its core and values the contribution of each and every person - no matter who they are. One Red Bull employee reportedly complained about the slide to human resources, but no action was taken, according to Business Insider. marketing team reviewed the slide in question ahead of the meeting and warned the Austrian team not to use it, but the advice went unheeded. The February event was organized by Klaass and his Austria-based team. Two marketing employees told Business Insider that the U.S. In the slide, the Middle East is labeled with “evil-doers” and “bombs go here,” while India is marked “call centers.” Africa is described as “zoo animals come from here.” The slide featured several other racial stereotypes. culture marketing team in Detroit, the slideshow contained a modified version of a graphic titled “the world according to Americans,” which featured a satirical world map meant to typify the ignorant American consumer. ‘Racist’ Slideĭays after Business Insider published the June 1 letter, Red Bull employees leaked an offensive slide depicting a racially insensitive image that was shown at an internal company meeting in February.Īt a meeting of the company’s U.S. 71 on The Forbes Most Valuable Brands 2019 list with a brand value of approximately $9.9 billion. Red Bull has the largest market share of the global energy drink market and ranked No. “For the first time ever in my life, no one can hide from this question of inequality and race in America,” Masekela is quoted in the post. “If you have a platform it’s time to start using it for a higher purpose.” The following day, on June 2, Red Bull posted a #BlackoutTuesday image to its Instagram profile, which boasts 13.2 million followers. The brand’s next Instagram post came four weeks later, on June 29, to announce its fundraising support for the 1 Planet One People initiative, which was co-founded by sports commentator and surfer Selema Masekela and aims to support racial and social equality.
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